PPC Advertising : Pay Per Click Marketing
What Is PPC : Pay Per Click
The term PPC stands for Pay Per Click which has really become popular these days but before explaining the term PPC we would like to introduce you to two new terms which will automatically define the term PPC. These two terms are CPC and CPM that are basically the acronyms used for the two most common pricing models available in online advertising that are provided by almost all the search engines and social media sites like Google, Yahoo, Bing, Facebook, Twitter, LinkedIn etc.
CPC stand for Cost Per Click and this is a pricing model in which an advertiser pays for each and every click incurred by his ad. In simple plain words the advertiser needs to Pay Per Click and that is abbreviated as PPC. So PPC can be defined as payment model by which an advertiser gets charged for each and every click incurred by his ad while selecting CPC pricing model for advertising his brand, product or service. Although CPC and PPC are two different terms but nowadays these both terms are used interchangeably.
Advertiser Selects CPC Pricing Model = Advertiser Gets Charged By PPC Payment Model
CPM stand for Cost Per Thousand Impressions (where M=1000 in roman numerals) and this is a pricing model in which an advertiser pays for every 1000 impressions (views) incurred by an ad. In simple plain words the advertiser needs to Pay Per Thousand Impressions and that is abbreviated as PPM. So PPM can be defined as payment model by which an advertiser gets charged for every 1000 impressions (views) incurred by his ad while selecting CPM pricing model for advertising his brand, product or service. Although CPM and PPM are two different terms but nowadays these both terms are used interchangeably.
Advertiser Selects CPM Pricing Model = Advertiser Gets Charged By PPM Payment Model
Although there are so many different terms in online advertising like CPC/PPC, CPM/PPM, CPA/PPA etc but the term PPC has been so widely used by the advertisers and marketers that the term PPC has now almost become a synonym for the combined set of all online advertising channels that work on any of the models like CPC/PPC, CPM/PPM, CPA/PPA etc i.e. search engine advertising, social media advertising and all other online display advertising channels fall under PPC (Pay Per Click).
PPC Advertising = Search Engine Advertising (SEA) + Social Media Advertising (SMA) + All Other Online Display Advertising Channels
Pay Per Click Solutions
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