Search Engine Advertising : SEA

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What Is Search Engine Advertising : SEA

Search Engine Advertising (SEA) in simple plain words means advertising via search engines. You have two options to advertise via search engines in which the first option is to place your ad on search engine result pages (SERPs) and other is option is to place your ad on the display network of search engines. The ads that appear (in text format) on SERPs along with the organic search results are called paid search results (paid placements or paid listings or sponsored links or sponsored ads) and the ads that appear (in text/image/video/rich-media format) on the display network of search engines are called display ads.

Search Engine Advertising (SEA) = Activities That Bring Paid Traffic From Search Engines

Search Engine Advertising (SEA) is the process of increasing the visibility of a website by placing the website's ads on the search engine result pages (SERPs) and the display network of search engines which in turn increases the traffic generated from these ads. You need to pay money to the search engines for placing these ads and that's why they are named as paid ads and the traffic generated from these ads is called paid traffic.

Search Engine Advertising (SEA) = Paid Search = Sponsored Search

So search engine advertising can be defined as the science and art of getting paid targeted traffic to your website from Google, Yahoo, Bing or other search engine networks via paid search results and paid display ads. Search Engine Advertising (SEA) is an important part of SEM as well.


SEA Solutions

IQVenue excels in providing the complete suite of search engine advertising solutions across the globe that incorporates world class services, industry relevant courses, extensive online exams followed by highly recognized certifications, 100% placement assistance along with exclusive portal access to top jobs and career opportunities, highly reliable information resources and even much more.

Search Engine Advertising       Paid Search       SEA       Paid Placements       What Is Search Engine Advertising       Sponsored Search

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