Search Engine Advertising : SEA
What Is Search Engine Advertising : SEA
Search Engine Advertising (SEA) in simple plain words means advertising via search engines. You have two options to advertise via search engines in which the first option is to place your ad on search engine result pages (SERPs) and other is option is to place your ad on the display network of search engines. The ads that appear (in text format) on SERPs along with the organic search results are called paid search results (paid placements or paid listings or sponsored links or sponsored ads) and the ads that appear (in text/image/video/rich-media format) on the display network of search engines are called display ads.
Search Engine Advertising (SEA) = Activities That Bring Paid Traffic From Search Engines
Search Engine Advertising (SEA) is the process of increasing the visibility of a website by placing the website's ads on the search engine result pages (SERPs) and the display network of search engines which in turn increases the traffic generated from these ads. You need to pay money to the search engines for placing these ads and that's why they are named as paid ads and the traffic generated from these ads is called paid traffic.
Search Engine Advertising (SEA) = Paid Search = Sponsored Search
So search engine advertising can be defined as the science and art of getting paid targeted traffic to your website from Google, Yahoo, Bing or other search engine networks via paid search results and paid display ads. Search Engine Advertising (SEA) is an important part of SEM as well.
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