SEM : Search Engine Marketing
What Is SEM : Search Engine Marketing
Search Engine Marketing (SEM) is basically the science and art of getting targeted traffic (free and paid) to your website from Google, Yahoo, Bing or other search engine networks. In other words search engine marketing can also defined as a form of internet marketing that involves the promotion of websites by increasing their visibility in the search engine networks through all the activities that bring the free targeted traffic from search engine networks (Search Engine Optimization) and all the activities that bring the paid targeted traffic from search engine networks (Search Engine Advertising)
Search Engine Marketing = Search Engine Optimization (SEO) + Search Engine Advertising (SEA)
On one hand search engine optimization (seo) helps in increasing the targeted traffic of websites from organic (unpaid or natural or free or algorithmic) search results that appear on search engine result pages (SERPs) and on the other hand search engine advertising (sea) helps in increasing the targeted traffic of websites from paid inclusions, paid search results (paid placements or paid listings or sponsored links or sponsored ads) that appear on search engine result pages (SERPs) as well as from paid display ads (text ads/image ads/video ads/rich media ads) that appear on various publisher websites that come under the display network of search engines.
SEM = SEO (Activities That Bring Free Traffic From Search Engines) + SEA (Activities That Bring Paid Traffic From Search Engines)
So Search Engine Marketing (SEM) is an umbrella term that includes all the marketing or promotional activities that fall under SEO and SEA. Search Engine Marketing is emerging as a potent tool to reach the right audience at the right time and right place.
SEM = SEO + SEA
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