SEO - Search Engine Optimization - Search Engine Optimisation
What Is SEO : Search Engine Optimization
Whenever you type a query in any search engine and hit the "search" button you get a list of web results called organic (unpaid or natural or free or algorithmic) search results which contain that query term. Users normally tend to visit the websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful internet marketing technique called SEO that basically stands for Search Engine Optimization and is an important part of SEM as well.
Search Engine Optimization (SEO) = Activities That Bring Free Traffic From Search Engines
Search Engine Optimization (SEO) is a technique which helps Google, Yahoo, Bing or other search engines to find and rank your website higher than the millions of other websites on the organic search results in response to a search query which in turn increases the free targeted traffic from these search engines. So search engine optimization can be defined as the science and art of getting free targeted traffic to your website from Google, Yahoo, Bing or other search engines via organic (unpaid or free or algorithmic) search results.
Search Engine Optimization (SEO) = Free Search = Natural Search = Organic Search
According to a survey more than 70% of the online traffic originates from the search engines and so if a website was listed on the search engine for a particular keyword (query), on the first page of organic search results, it is sure to get an edge over its competitors i.e. if seo is done properly for your website then search engines will associate your website with relevant keywords and send you free traffic.
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