Social Media Marketing : SMM
What Is SMM : Social Media Marketing
In analogy to search engine marketing explanation we can similarly state that Social Media Marketing (SMM) is basically the science and art of getting targeted traffic (free and paid) to your website from Facebook, Twitter ,LinkedIn, Pinterest, YouTube, Google+ or other social media networks. In other words social media marketing can also defined as a form of internet marketing that involves the promotion of websites by increasing their visibility in the social media networks through all the activities that bring the free targeted traffic from social media networks (Social Media Optimization) and all the activities that bring the paid targeted traffic from social media networks (Social Media Advertising)
Social Media Marketing (SMM) = Social Media Optimization (SMO) + Social Media Advertising (SMA)
On one hand social media optimization (smo) helps in increasing the targeted traffic of websites through social activities like blogging, posting status updates on social media profiles, participation in discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites etc and on the other hand social media advertising (sma) helps in increasing the targeted traffic of websites by utilizing the advertising platform of social media networks in which you simply pay money for showing up your ads on social media network pages.
SMM = SMO (Activities That Bring Free Traffic From Social Media) + SMA (Activities That Bring Paid Traffic From Social Media)
So Social Media Marketing is an umbrella term that includes all the marketing or promotional activities that fall under SMO and SMA. As social media is gaining popularity, one of the major buzz is utilization of social media for business and marketing purposes.
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